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Kronenbourg
Brief Story of Kronenbourg Brewery
Geronimus Hatt founded Kronenbourg in 1664 in the Holy Roman Empire's Free Imperial City of Straßburg (today Strasbourg, France). The name comes from the area where the brewery relocated in 1850.
Carlsberg, a Danish multinational, owns the company. Geronimus Hatt founded the Canon Brewery in Strasbourg's Place du Corbeau in 1649 after receiving his Master Brewer's certificate.
In 1683, his son Claude (born November 1665) took over the trade from his father. The frequent flooding of the River Ill, however, forced a relocation to Cronenbourg, an area of Strasbourg, in 1850.
The Hatt Brewery changed its name to Tigre Bock in 1922, after acquiring the most well-known brand of the Tiger Brewery, which it had acquired to become Alsace's leading brewer. Following WWII, the company changed its name to Kronenbourg and began expanding internationally.
It was purchased by BSN, along with the Société Européenne de Brasseries (Kanterbräu), in 1970. Kronenbourg and Kanterbräu merged in 1986.
Kronenbourg was first sold in the United Kingdom in 1953, to honor Queen Elizabeth II's coronation. Scottish and Newcastle (S&N) plc, a British company, bought it for £1.7 billion in 2000.
S&N's operations were sold to Heineken and Carlsberg in April 2008, with the latter acquiring Kronenbourg. Obernai and Champigneulles are the company's main breweries, though the Champigneulles location is currently for sale.
Brasseries Kronenbourg unveiled a new corporate identity on April 2, 2015, which will be used in all corporate communications.
Carré Noir, the brewery's design agency for several years, was responsible for its creation. The new logo, according to a press release, "reaffirms Kronenbourg's identity as a 350-year-old French brewer."
Why is it a great choice?
Kronenbourg 1664 resembles a traditional European lager. It comes in a green bottle with the numbers "1664" embossed on the front and a blue beer label across the top that proudly proclaims that this is an international beer. Most mass-produced European lagers pale in comparison to this brand's brew.
Unlike other beers, the hop flavor of Kronenbourg 1664 is noticeable. A two-finger loose and soapy brilliant white head rises to the surface due to very active carbonation.
The color is a little darker than other lagers of this type; it will reminds you of old summer wheat that is starting to lose its color.
The nose exhibits malt in the grainy sense of lagers, as well as a pleasant sweetness: honey, light lemon, and ripe pear notes. The body is satiating and low-medium in size. The carbonation prickles, giving the beer a silky but tingly mouthfeel.
The lager graininess is quite noticeable at first, but passes into a something rounder, more complex through mid-palate. A dryness is harnessed in honey and fruity endings by the swallow.
This lager has no crisp finish, but the taste lingers, almost amusingly, long into the aftertaste, making it an excellent sipping lager. If you haven’t tried this beer give it a shot!
Time to chug it up, Kronenbourg Brewery is crafted with perfection, taste the excitement and experience class with every drop. Escape the boredom and get all you want. Add it to the cart and buy it online now!
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